From rulers to spectrometers, from Geiger counters to quartz clocks - there is an enormous variety of instruments to make our disorderly world understandable, conditions comparable and things possessable. But standardization is deceptive: what gets measured and which units and tolerances are applied, is by no means objective, but an expression of power relations, infrastructures and cultural identities. Whoever measures has power.
Seven industrial designers and seven measuring tools from the year 2121 materialize a new, alternate world and assess its potentials.
The tools are presented and demonstrated in a place that has always been a central stage for measuring, valuing and weighing: the market. You are cordially invited to take part in measuring and recalibrating visions of the future with us.

Fotocredits: VIENNA DESIGN WEEK/Kollektiv Fischka/Philipp Podesser;
Mia Dragicevic
Photocredits: VIENNA DESIGN WEEK/Kollektiv Fischka/Philipp Podesser; 
Mia Dragicevic
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